Effective brand building depends on tapping into precise consumer concerns and tailoring the brand accordingly. We help hospitals build their brand concept with corporate strategy. This means analyzing current brand identity and delivering a consistent brand message while anticipating market change.
Our analytic approach helps you recognize that your brand consists of more than an array of functional attributes. We look at issues of value – particularly consumer benefit – and help you determine the intangible cost of using the brand.
- Brand Identity/Positioning Strategy: Explicate current market position and develop strategy for re-positioning with a new brand identity
- Marketing Plan Development: Research and develop business/marketing plans for organizations, products and services. Build pricing and positioning strategies, promotional plans and evaluation methods.